Increasing Sales 101: Making Your Site Seasonal
Seasons and holidays get people excited. Just think how boring it would be to do the same thing day in and day out 365 days a year. The first day of summer, that first winter snow… birthdays, Christmas, Halloween – even patriotic national holidays – they all give us something to look forward to, and something to get us excited.
Diversify and Dabble in the Mainstream
That’s right – I said it… you need to diversify! Add multiple income opportunities to your portfolio and don’t put all your eggs in one basket! To put it simply, you need to find new ways to generate revenue and not rely solely on one single source for your profit. With the legal climate ever-changing, new laws, regulations and restrictions on the rise and government taking a harder look at our industry, webmasters need to be prepared for anything!
How to Catch a Surfer - by Kath Blackwell
It’s not enough just to attract the attention of traffic to your online store, service or program. Today’s surfer suffers similarly to those affected with ADD – Attention Deficit Syndrome. You don’t have minutes to catch their attention… You don’t even have seconds to catch their attention… today’s surfer makes a snap judgement about which sites meet their personal criteria in a matter of mere moments.
Fixing a "Broken" Team
Sometimes, despite all of our best efforts and attempts to keep the team working together, a team will “break” – essentially, this means that it is no longer working at the capacity nor the potential that it once had. This can be due to personality conflicts, misunderstandings or sometimes something as simply as having hired one “wrong” team member who is upsetting the entire project because of their work habits, attitude or lack of know-how.
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Stay tuned and check in for coverage of all facets of industry ecommerce – whatever online verticals you are involved in we will be sharing information that will help you maximize both your efforts and revenues. We’ll be reviewing personalities, websites, software and providing plenty of how-to articles, along with global industry trends, data and analysis to stimulate ideas and get you thinking about creative ways to innovate as we all move forward.
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