The founders of SI Marketing Inc. have announced the rebranding of their CPA affiliate network from Society Invite to MonsterAds. The launch will be complete by early July. Co-founder and Network Manager, Chris Patrick, has explained that the reason for the change is to allow for a “more relevant brand” in the online advertising marketplace.

“When we launched Society Invite, we were operating a private affiliate network with a heavy focus on dating. As we have experienced considerable growth and a larger segment of the market in dating and other non-dating verticals, we have had to re-evaluate our strategic goals for the future. We recently moved the company operations to Puerto Rico and this seemed like a perfect opportunity to make the brand change we have been considering for a while.”

Co-founder Ben Cagle said, “The company has never been stronger financially so the timing is perfect to make the considerable investment in the purchase of a premier domain name and relocation of the company to Puerto Rico. Additionally, we are undergoing a structural realignment as we complete our relocation and add staff to support our business strategy going forward.”

Last year Society Invite completed a multi-year project by launching their proprietary tracking platform which includes enhanced reporting and features that resulted in increased earnings for their publisher base. In addition to these features, they added several fraud prevention and detection procedures to ensure higher quality traffic delivery to lead buyers and advertisers.

The rebranding will also result in removal of the “private network” label and will enable the company to expand their reach within the publisher/affiliate population.

“Our criteria for acceptance into the network will continue to be very high as we maintain a very exclusiveand high quality publisher base which enables us to deliver the highest quality and volume traffic to our business partners.”

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About SI Marketing Inc. (now Monster Ads)

Society Invite was established in 2011. They have experienced massive growth in the performance based marketing industry. They have been the title sponsor of several industry networking parties and events including: Affiliate Ball, Marketers Ball and The Mailer Meetup.

For more information, please visit: MonsterAds.com.

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