TrafficStars Launches RTB System and Integrates With EroAdvertising.

June 1, 2017

(Limassol, Cyprus) June 1, 2017 – TrafficStars has announced the release of its Real-Time Bidding (RTB) system, a groundbreaking innovation which makes TrafficStars the first adult advertising network to be completely openRTB-compliant, allowing Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad networks or affiliate networks to buy and sell traffic in real-time.

The OpenRTB project is an open protocol for the automated trading of ads. TrafficStars Programmatic allows Advertisers to reduce costs, automate media buys and increase their return on investment. On the other side, publishers will obtain higher fill rates from TrafficStars’ current and consequent ever-growing traffic demand.

EroAdvertising.com is one of the first partners to integrate with the TrafficStars RTB platform. Now, EroAdvertising can offer its advertisers high-quality traffic from many of TrafficStars’ trusted sources like xHamster, GotPorn, TnAflix and Empflix.

“It’s a real pleasure to partner up with TrafficStars and to be able to offer our advertisers new traffic sources on demand”, says EroAdvertising’s owner and CEO, Jan Huibers. “I’m happy about how the technology is working. The integration has been straightforward and between our networks the discrepancy is very low. Now I’m just happy to offer our Advertisers new good traffic sources from well known brands like xHamster in the EroAdvertising marketplace”.

“Going fully programmatic was a logical evolution for the company,” says TrafficStars co-founder and CEO Geoffrey Bonnechère. “In the mainstream industry nearly 30% of the traffic is managed through RTB whereas the adult industry has just started to look into this technology. It’s time to catch up and provide a more accurate technology to advertisers and publishers worldwide”.

“Announcing with great fanfare to be openRTB is one thing,” says Bonnechère. “Making it work with hundreds of thousands of requests per second is another. Every week we integrate with new RTB partners and we help other companies to develop such technology. I’m really proud to see how TrafficStars has evolved over the past 18 months.

“We’re now outperforming most players. It’s really good to dust off the adult traffic business and to push self-appointed tech leaders to evolve”.

TrafficStars’ RTB technology is now available for affiliate platforms, advertising networks, DSPs and SSPs. DSPs can easily access one of the largest inventories in the industry, with over 30 billion monthly impressions. TrafficStars Programmatic can integrate not only with openRTB 2.3 but also with XML feeds, and it’s flexible enough to work on the first or second price auction.

For additional information regarding RTB integration, contact TrafficStars at rtb@trafficstars.com.