Pineapple Support, the adult industry’s leading mental health nonprofit, will host a “Cream Pie Challenge” fundraiser throughout August. The event aims to raise funds and awareness for mental health services dedicated to performers in the adult industry, inviting participants to engage in a fun, community-driven campaign. The Cream Pie Challenge encourages performers, fans, and supporters to create and share videos of themselves getting pied in the face using whipped cream or their dessert topping of choice. Those who participate in the challenge can then nominate five others, spreading the campaign widely and increasing support for mental health resources. This campaign is open to everyone, including performers, content creators, fans, and allies. To participate; Take a pie: Record yourself getting pied in the face with whipped cream, shaving foam, or your dessert topping of choice Donate: Visit pineapplesupport.org/creampiechallenge to make your donation Challenge others: Post your video, tag @PineappleYSW, and nominate 5 friends to get creampied (and donate, too) Spread the word: Use hashtags #CreamPieChallenge and #CreamForACause to help spread the message Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 16,000 adult performers to mental health services, including free and low-cost therapy, counseling, and emotional support. “This industry gives so much joy to so many people, but performers often face stigma, isolation, and emotional stress,” says Tanit. “The Cream Pie Challenge is a fun, creative way for the community and fans to come together and say: your mental health matters.” Brands and influencers can get involved by sponsoring therapy sessions, organizing team pies, matching donations, or simply promoting the challenge across social media. For more information and to participate in the challenge, visit pineapplesupport.org/creampiechallenge.

LOS ANGELES (July 29, 2025) — The Association of Sites Advocating Child Protection (ASACP) is pleased to name Payout Magazine as its newest In-Kind Media Sponsor. As a nonprofit organization promoting corporate responsibility for more than 29 years, ASACP has passionately advocated for online child safety. ASACP works diligently to protect children from myriad online dangers. Supported by a diverse group of leading companies, organizations, and caring individuals, the association proudly represents an industry honor roll of sponsors and members dedicated to this vital mission. ASACP’s sponsors are reputable industry leaders noted for ethical and responsible practices, including technical and procedural measures that enhance child safety. These efforts protect minors and sensitive users from accidental exposure to age-restricted content and help maintain their innocence as they navigate digital spaces. ASACP’s newest In-Kind Media Sponsor, Payout Magazine, serves as an informational and promotional platform for professionals across the adult industry ecosystem — delivering news, event coverage, marketing exposure, resources, and more. Payout Magazine is an industry media hub focused on the adult entertainment and technology sectors, available in both digital and print formats. It features industry press releases, interviews, executive podcasts, photo galleries, event coverage, a calendar of business gatherings, and advertisements tailored to its growing audience. The website’s homepage highlights its latest issues and releases, including a recently published issue featuring updates and photo spreads from the popular XBIZ Miami, as well as articles on legal compliance, personal wellness, and other topics. A hallmark of Payout Magazine is its prominent photo galleries, which archive images from events spanning over a dozen years. The calendar section features upcoming industry trade shows and networking socials, while its App Store offers promotional and monetization options for forward-thinking marketers. ASACP’s Executive Director, Tim Henning, expressed gratitude for Payout Magazine’s addition as the newest stakeholder in the association’s mission. “All of our association’s sponsors play an essential role in building a safer online environment through support for our child protection efforts,” Henning said, noting, “These industry leaders’ dedication to safeguarding the innocence of youth while respecting the choices of adults is making a significant difference.” ASACP’s sponsors and members provide the reach and resources the association needs to offer its free child protection tools for educators, parents, and media publishers. These tools include Best Practices tailored to specific market segments and a dynamic Code of Ethics for all website and app publishers. These essential resources help empower companies of all sizes to stop minors from accessing age-restricted content. Among ASACP’s most notable achievements are its RTA (Restricted To Adults) meta-labeling system, which prevents children from accessing adult-oriented web pages and apps, and its CSAM Reporting Tipline, which has processed over 1.25 million reports since its inception and remains a vital global resource. The association’s family of industry leaders, including In-Kind Media Sponsors such as Payout Magazine, is crucial in making its tools accessible to the broader community. “ASACP’s In-Kind Media Sponsors serve a critical role in the association’s industry outreach efforts by extending our voice into new venues to advance the cause of online child safety,” Henning concluded. Protecting the innocence of youth online is not only about shielding access to the most mature content categories. It is also about educating and empowering all industries that feature age-inappropriate or adult-themed topics. Here, Payout Magazine’s support will significantly benefit the association.” To learn more about how your business can help protect itself by protecting children, email tim@asacp.org. About ASACP Founded in 1996, ASACP is a nonprofit organization dedicated to online child protection. ASACP is comprised of the Association of Sites Advocating Child Protection and the ASACP Foundation. ASACP is a 501(c)(4) social welfare organization that manages a membership program, providing resources to companies to help them protect minors online. The ASACP Foundation is a 501(c) (3) charitable organization responsible for the CSAM Reporting Tipline and the RTA (Restricted To Adults) website labeling system. ASACP has invested nearly 29 years in developing progressive programs to protect minors, and its assistance to the digital media industry’s child protection efforts is unparalleled. For more information, visit ASACP.org.