Page 4 - Payout Magazine Online Volume 9.2
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Welcome back to Payout Magazine! where tongue; which is why our article will make you aware
pictures are worth a thousand words and of the pitfalls of making assumptions when you start
actual words are there to help you with the bigger to generate content for a wider, non-English global
picture. And while I’m not a man of letters, or at least market... in English.
wordsmithing is not my practice, I do give you many
times a thousand words in this issue with not one but We also have some advertorial words from our
TWO full-on galleries from gatherings last year, some friends at AWSummit, which is experimenting with
of which (I hope) you remember (especially if you were the tradeshow format, banking on their recently hard-
there hahhah) being in (or maybe not) and for which earned Best Industry Event win at the LALExpo in Cali,
you may have earned a free ad in these pages just for Colombia, to chip into some neat concepts like their
the courtesy of your business card. But first for the business village, so we can check their virtual realty
words... turned into reality at the next show.
You always hear from friends & people on the As well, we go back to basics, as we should, with
outside of the business... it must be easy to be in words for the web - not just plain English, but Keyword-
adult, all you need is boobs and butt... and if they had english, got that? Get back with an instructional on
the nerve, they would do it too. But find out just how creating properly keyworded articles, blurbs and other
“easy” it is in our simplified overview and how you can text-driven content.
establish those foundations for your more professional
future in the industry, and show those friends! just how One of the keys to success in industry is not just
“easy” it really is... developing the proper strategies, creating a business
plan, or any of those things which are of course
And we continue our coverage of the JPEG, or rather fundamental, but finding your place, which can
the “other side” of generating the file format, with its happen while you’re doing all the other stuff... such as
advantages and drawbacks. formulating your website strategy, also another topic
covered for you in these pages.
So what’s BYOD you ask? Four words: bring your
own device. You’ve always heard the thing about AND finally we come to the words I generate
mixing drinks makes you drunker and hangovers with your help, attendance and shenanigans, so feast
worse and while that may or may not be true, it can your eyes on my European Summit pics snapped at
be true if you have remote or in-house workers who the Bucharest show last year, and then zip across a
each have their personal and/or preferred devices to continent to bask in the Spanish sun at The Ero Awards!
work on. While it can create a wonderfully productive
environment for start-ups, when things go wrong they Take a moment and enjoy these words in all their
can really go wrong. And that scenario is what we formats as we sail into another crazy season where
examine in another piece in this issue. we’ll have to take our literature where we can!
Different words in different languages. There are MikeB
two kinds of translation - one is between English and
another language, but then there is translating the way michael@howlingdogsenterprise.com
you use English for those who don’t use it as a mother
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