Page 14 - Payout Magazine Online Volume 8.2

Using a Newsletter to Get

and Keep Site Visitors

s a webmaster or an ECommerce site owner, one of your most To grow your list faster, having a Pop-Up with a free offer or lead
Asignificant challenges you face on the competitive Internet is magnet, incentivizes the people who are on your site to trade their Email
increasing website visitors, converting them to new customers, and address for the one-time or special offer you’ve presented to them.
retaining them (and existing clients) after you’ve made the initial sale.
A successful tactic to use when building your Email list is to let
people know that being a member of the Newsletter list entitles them
Capture Your Website Traffic to ‘members only’ privileges. These privileges might be early access to

products, services, or exclusive content.
When you have a lot of traffic at your site, capturing their contact
information allows you to retain the value of this visitor. When you don’t
By consistently building your Email list, you are exponentially
take action to maintain communications with someone who has already expanding your capacity to engage running a successful, ongoing
visited your website, every day is like a new day for traffic generation. marketing campaigns. An Email newsletter allows you to alert your list
In other words, you never get the benefit of earning revenues from their quickly about new product launches, promotional products, coupons,
visits. discounts, or freebies that you have available.

Always keep in mind is that not every single website visitor is going to If you don’t have a promotion or a special offer, you can use your Email
convert into a paying customer upon their first visit to your site. Newsletter as a way to send traffic to your site by linking to relevant
content that your readers would find interesting, whether it is video
Website visitors who are on your site for a non-transactional purpose, content, images, or articles.
such as reading a free article, can still do a softer conversion by signing
up for Email newsletters and updates.
Segment Your List For Better Targeting
When you capture the Email addresses of the people who stop by your While you might think that just sending out a blast Email newsletter is
site for whatever reason, you get the opportunity to add them to your good enough for communicating with your list, the truth is that the more
Email newsletter so that you can follow-up with them in the future. refined and segmented your list is, the better.

14
14 PAYOUTMAGAZINE