Page 8 - Payout Magazine Online Volume 8.2

by Steve Lightspeed

here is no doubt adult is a crowded marketplace. There are literally thousands
Tof free sites, membership sites, cam networks and tube sites from which a porn
viewer can choose. It can be very difficult to stand out in a sea of performers and
models. For this reason, time spent on branding can be invaluable.

Take common, everyday products like soda, beer, car insurance, and laundry
detergent. Consider, WHY are you more likely to buy a Coca-Cola instead of Bob’s
Cola? Or a Bud Light over Starlight Beer? Geico and Tide over Zippies and Clean-Away?

Because you have heard those product’s names many many times. The companies
behind those products have spent millions of dollars to build their brands, with name
recognition as their simple primary goal. They do this because they know that an
average consumer is much more likely to buy a product whose name they have heard
before.

So how does this apply to a small porn company or an individual adult model/
performer? Odds are, you don’t have millions of dollars to blast commercials across
every media outlet. So how do you get your name out there?

Social Media To The Rescue

For the first time in history, an individual can easily reach
thousands (or even millions) of people using social media
sites like Facebook, Twitter, SnapChat, Instagram,
and others. Lots of articles have already been
published detailing the hows and whys of social
media usage. Suffice it to say that success in the
adult marketplace can be greatly increased by
effectively engaging social media users.

But what engagement techniques actually
WORK, and what is a waste of time? What does
“engagement” actually MEAN?

Truly engaging your social media audience
goes way beyond simply sharing photos and
videos. The amount of time a viewer will spend
on a post that says “I’m horny! Visit me now!” is
close to ZERO. Posts that say “Share my photos”,
“Buy my pics”, “Join my site”, or “Send me
money”, are all equally USELESS, because no one
has a vested interest in doing anything for you.
They don’t know you, and they don’t owe you
any favors! Never forget these are REAL PEOPLE
behind those screen names, so treat them like
BRANDING &
it! Do you do favors for people you don’t know?
ENGAGEMENT = ASK AND ANSWER QUESTIONS

So, in simplest terms, the correct way to
engage your audience is to ASK and ANSWER
QUESTIONS. “Which outfit do you like better SOCIAL MEDIA
on me?” “Do you like this hairstyle?” “What are
your fantasies?” These are all great ice-breaker
questions on social media sites. When you ask
a question, you will gain insight into your fans

8 PAYOUTMAGAZINE