Page 8 - Payout Magazine Online Volume 8.1

Has the Need for A CDN

Snuck Up On You?

By Brad Mitchell, CEO of MojoHost.com smoothly from a node on your CDN that is much Congestion or other problems at one node can
closer to their computer or mobile device. be avoided by dynamically rerouting traffic to
s the Internet continues to evolve, business other nodes on the CDN that are operating
aowners are constantly being bombarded As we all know, speed is essential for many more efficiently at any moment. That means
with technical terms and acronyms for new reasons when it comes to monetizing content using a CDN optimizes the web traffic your
tech being presented as the latest and greatest online. For starters, nobody is going to sit site receives by presenting each visitor with
advancement. While some steps forward, like in front of a choppy streamed video that the fastest most reliable viewing experience
streaming video, have become mainstays of hiccups every few seconds due to latency. possible from the best source.
content delivery, others like 3D television have They could just as easily be watching error-
fallen out of favor fairly quickly. One set of free content on a competing site only a couple So, A CDN Makes My Site Faster and More
initials being promoted a lot lately are CDN, but clicks away. Beyond that, the speed of your Reliable. Does It Do Anything Else?
many don’t quite know what a CDN does or if site is an important metric of the overall user
they need it to make their sites more profitable. experience that can be traced back as a direct By using a Content Delivery Network you
This article is intended to demystify the term cause of higher member retention month over can deliver better quality for your audience,
and help you determine whether adding a CDN month, and it is a key element of any search reduce latency, eliminate packet loss and avoid
now would actually earn you more money. optimization strategy according to Google. No network congestion. That means, when done
matter how good your server is, or how well right, a CDN makes video buffering a thing of
What exactly is a CDN? optimized your content has become, if you the past. Keep in mind, your office may have
send it from 6,000 miles away it will still get a Gigabit connection with zero buffering right
there slower than if it is cached locally for each now, but your loyal fan in Mumbai doesn’t have
For starters, the term CDN stands for
user around the globe. that same experience on his Chromebook via
Content Delivery Network. The simplest way to
dial-up (and he is the one paying you). Each
understand a CDN is to imagine you are hosting
image and page loads much faster when he can
your website on a collection of nodes in different Serious Testing and real
cities and countries that each cache your videos results: get access to it from a node nearby on your
new CDN.
and images locally for users who want to access
them. That way, even though your company is CDN implementation and testing results
Does his satisfaction make you money? That
in Las Vegas and your server is in Amsterdam, published online show page load speeds
depends a lot on your business model. If you rely
a member living in Brazil would be able to improving by an average of 1.5 seconds per
on customer retention, repeat orders, improved
download your content quickly and stream it page, with far greater reliability and uptime.

8 PAYOUTMAGAZINE