Page 10 - Payout Magazine Online Volume 8.4

PaymentCloud over yet as you will even cop a fee for every
chargeback, and these can be anywhere in
Payment Cloud operates out of Woodland between the $20 – $30 range. As you can
Hills, California, with a speciality in providing
payment gateways to the more high-risk guess, a single chargeback can rack up
organizations serving the adult industry. hundreds of dollars’ worth of lost revenue, not
to mention the time which you take out of your
PaymentCloud has all the necessary day to deal with each instance.
technology to set your business up with a range
of payment processing options including, Failing to get chargebacks under control
eventually results in fines getting passed
point-of-sale solutions, mobile phone swipers,
onto your payment processor, which are then
an online payment gateway, virtual terminal,
and EMV-compatible terminals. With so many passed on to your business. A high rate of
options, PaymentCloud is a good choice for all chargebacks may also lead to your account
adult-oriented businesses. being cancelled and your business listed on
the MATCH list (Member Alert to Control
High-Risk Merchants).
Payline data
Payline Data is based in Chicago, Illinois, The MATCH list is a naughty list to be
and are one of the fastest growing merchant avoided at all costs, as banks and processors
account providers offering adult-oriented will screen new accounts and are extremely
merchant accounts. unlikely to hand over a merchant account
if your business name pops up in a search.
The company provides a full range of tools Organizations operating in a high-risk industry
for its high-risk merchant program including typically experience more chargebacks than
both online and retail business selling adult average, but a chargeback ratio which climbs
movies, magazines, sex toys, and also digital to 2% is in real jeopardy of being terminated.
services such as chat and webcam.
To help you keep chargebacks within
Payline also provide access to payment acceptable levels, you must be diligent in
services for physical businesses including keeping evidence of all transactions. Always
strip clubs but are unable to extend their strive for excellent customer service, as
services to escort businesses, or anything happy customers are less likely to initiate a
that can be linked back to such a service.
chargeback.

Fighting Fraud and reducing Chargebacks can also be the result of
Chargebacks forgetful customers who see a name on their
statement with which they can’t remember
Chargebacks are the bain of credit card
doing business. An electronic receipt bearing
payments. A chargeback is basically a
reversal of a transaction on a credit card, with the business’s contact information can
be a helpful reminder which prevents the
credit card holders being the main instigators.
chargeback or gives you the evidence you
Reducing the number of chargebacks to need to reverse it successfully.
your merchant account is crucial for several
reasons. Firstly, funds are taken from your It may not feel like it at times, but you
account and returned to the customer – do have some measure of control over the
which is never good,. It’s even worse if the chargeback system. Prevention through
transaction required you to ship physical exemplary customer service, gentle reminders
goods, as they are unlikely to be returned. about the merchant name which will show
up on the customer’s statement, recording
You will also be out of pocket for the evidence on every transaction, and reacting
transaction fee your payment processor promptly to every chargeback will help reduce
charged against your account. The fun isn’t their impact on your business.

10 PayOutMagazine