Page 4 - Payout Magazine Online Volume 8.5
P. 4

travel to industry tradeshows, there’re so many people
                                                                                  can just wait for one to appear in town (or nearby).
                                                                                    And so as in many ways more than they always
                                                                                  were, affiliates have been the glue that holds much
                                                                                  of this industry together, this issue I have dubbed The
                                                                                  Affiliate Issue!
                                                                                    In  these  pages  you  will  find  bound  by  brick  &
                                                                                  mortar staples not only the next steps for the world
                                                                                  of  affiliate  marketing,  but  also  past  misconceptions
                                                                                  deflated,  current  strategies  decrypted,  and  methods
                                                                                  that  affiliates  can  use  to  bring  together  consumers
                                                                                  and the brands themselves.
                                                                                    And the smart reader will notice this issue is also
                                                                                  peppered with multiple articles about cams and their
                                                                                  customers, and that’s no accident. Because the cam
                                                                                  model  has  returned  the  human  element  to  all  our
                                                                                  technical marvels and electronic porn delivery, they
                                                                                  have a very real way of teaching us how to win over
                                                                                  and sustain long term relationships, making business
                                                                                  more personal, and making the personal a winning
                                                                                  business equation.
                                                 elcome aboard the crazy train!  With hardly
                                             Wtime to take a breath we find ourselves in the   Check the connection between the first and last
                                             middle of one of the craziest tradeshow seasons ever,   articles  in  this  issue;  both  are  about  connecting,
                                             with the big old shows sturdier and more steadfast   bringing together, and coming away with more than
                                             than  ever  and  new  conventions  surprising  in  their   just  cold,  calculated  commerce  between  consumers
                                             boldness and brashness.              and creators.
                                                                                    And all this is just expressed in the whole reason
                                               More  surprising  still  are  the  even  newer  events
                                             on the horizon, events announced but yet to happen,   I do what I do, and that is the pictures I take at our
                                             in places like Russia; we knew the internet was going   gatherings and events, that show the result of working
                                                                                  hard, affiliating, connecting the way we do in life and
                                             to shrink our world but even by those standards, we
                                             adult industry people, reps and players are becoming   business - having fun!
                                             quite the jetsetters!                  I’m proud to show what it was like at the Jasmin
                                                                                  Academy  inauguration  weekend,  which  was  a
                                               And  all  the  new  shows  aren’t  just  popping  up
                                             out  of  corporate  greed  or  business  consolidations,   tradeshow all unto itself - as the photos show! And
                                             no no. They’re growing out of new expansions in the   of course the incomparable Prague European Summit,
                                             industry, in the markets.            where organizers just take those extra steps to make
                                                                                  it an extraordinary conference all around.
                                               For  example,  webcams  have  more  than  just
                                             exploded.  From  their  nothing  place  as  customer   Now I’ll be off to the show or shows where you’ll
                                             retention tools, extras or upsells, live cam business   be  relaxing  as  you  are  reading  these  wise  words
                                             has turned into its own almost enitirely independent   and  checking  out  these  fantastic  photos,  so  look
                                             industry  segment,  launching  mega-brands,  solo   up from the book a sec and see if you can see me
                                             webcam stars, their own awards shows (never mind   with my camera and take a minute to pass me your
                                             categories), and even conventions all their own.  business card, get in on some pictures, and move your
                                                                                  branding into my way of affiliating, with a handshake
                                               In fact, on top of boot-camps and training events,   and a drink, and maybe even winning a free ad in
                                             there’s also now a school for webcam models started   the magazine - but it all starts with me having your
                                             by  cam  giant  Jasmin,  called  Jasmin  Academy  and   card, and your smiling faces in our Payout Pages - the
                                             featured in this issue in a special photo spread and   magazine name says it all, in the end, isn’t it all about
                                             article.                             the payout? - and it all starts with that interaction
                                                                                  that makes us all human affiliates in the end.
                                               There’s also mobile advertising and their madly
                                             multiplying methods of delivery, and the expansion of
                                             the affiliate market, on top of the solidification of the  MikeB
                                             tube site and uploading domain. Many don’t need to   michael@howlingdogsenterprise.com


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