Page 11 - Payout Magazine Online Volume 9.3

connection will often translate into a longtime photos or edit videos, the right app will help to

customer. simplify the entire content creation process.

According to certain statistics, 93% of social � Analyze metrics
media users follow small businesses on social
media as they plan to make a purchase in the Part of your social media strategy must
future. Brands that fail to take advantage of this include collecting and analyzing statistics. While
social media connection are ultimately losing most of these platforms offer metrics about your
out on potential sales. Whether you’re sharing performance and engagement on social media, it
content about sales or posting information about can be challenging to make sense of it all. Instead
your brand, followers will enjoy getting to know of taking the time to analyze these numbers
your brand and the human element behind the yourself, invest in a service or app that will analyze
company. all the stats for you.

Use your social media campaigns to connect Once you have this information, you’ll be able
with your customers through likes, sharing, replies to improve on your current social media strategy.
to comments, and direct messages. As people
engage with your content, making the effort to � Schedule Content
respond will help to strengthen the connection
that they already have with your brand. The more While you do need to dedicate time to creating
responsive you are, the more followers will feel as content, it shouldn’t take up all your time. Choose
if they are apart of the family. As these followers an app to help you schedule your content. Most
transform into customers, this connection will be apps will analyze your demographics and find the
what sets apart the one-time buyers from the best times for you to post as well, ensuring you
loyal customers. will get the most engagement for your content.

4. Use Effective Tools 5. Spend Money Where it Counts

Part of having a strong social media campaign Hiring a social media manager or marketing
is making use of the right tools. Running a brand’s team is a good move for certain businesses, but
social media is akin to a full-time job. If you’re it isn’t absolutely necessary. Small businesses
trying to have a powerful impact through social often get by with their social media campaigns by
media, you can’t do it alone. Making use of the spending money where it counts. From investing
most effective tools will help simplify your social in social media growth services to purchasing
media efforts. promotional posts on Instagram and Facebook, in
many ways with the most popular social platforms,
The tools you use should help with the you have to spend money to make money.
following:

� Managing engagement

Certain management tools will help you keep The best money you’ll spend on social media
track of your engagement by compiling all of your will allow you to see consistent growth over time.
messages, mentions, likes, and shares. With these For example, instead of sinking your money into
tools, you can easily access this information from the creation of a single post, spending money to
one dashboard, eliminating the need to log into hire a graphic designer is something that you will
ever account on each platform. benefit from for a long time.

� Create graphics Just as social media is constantly expanding,
businesses need to learn how to evolve as well
You don’t have to be an expert at graphic to ensure they are making the most of these
design to create eye-catching graphics. While you platforms. Keep this guide in mind as you aim to
should consider working with a graphic designer, strengthen your social media strategies and grow
if you find yourself in a pinch needing to create your small business.
content, certain apps can help you accomplish
this. Whether you choose an app to help filter

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