Page 4 - Payout Magazine Online Volume 9.3

And online adult can be quite different than
Welcome to Payout Magazine and the
season that is upon us at last and again:
the heavy full-bore adult industry convention
storm of summer. Alas, it’s with a heavy heart
that I have to report, as we all probably know
by the time you are reading these words,
that CCBill has called an end to it’s industry-
defining, historic Phoenix Forum.
One of the big shows, that started off small.
In fact, one of the things about the Phoenix
Forum that was always liked since it started,
though, was that no matter how big it got (and it
grew steadily year after year), was that it felt small,
intimate, regardless of how “big” it got.
That’s the secret to our industry, that we still
feel “small”, like a group of cottage businesses
interacting and trading, where everybody knows
everybody. Even though some of us have grown
to insanely huge global status, consolidating and
acquisitioning smaller sites and becoming seriously
corporate, like LiveJasmin, AWE or imaXcash, we still
know each other and help each other. Big or small,
in fact.
One of the main goals of our business
conventions, by the way and as if you didn’t know, is
not to keep our professional secrets or to associate
privately, but to welcome and expose the newbie,
the small business operator, to our world and our
market.
And so is part of the mission of Payout Magazine,
and in keeping with that this issue tries to focus on
the engaged but not yet launched entrepreneurs
dipping their toes in our part of the big pond of
professional porn (lol that was funny).
4 PayOutMagazine
standard (read: non-porn) business, what with the
web aspect and all, so this is why we have to look
at the stuff covered in some of this issue’s articles.
So for the more basic approach there’s the
article on... how to become a webmaster (show that
one to your brick-&-mortar friends who want to get
in on your action), then an article on basic SEO, and
another on how to use social media not quite to the
level of “marketing” but in essential, basic techniques
to help your online presence be known to a wider
group of people... ok, so, it’s basic marketing.
And once ordinary folks become webmasters,
though, they need to take the further steps we
describe in how to make pictures and graphics more
viewable by search engines and viewing-impaired
surfers. And then build those links, for which we
provide a do-and-don’t article.
Then there’s a little more advanced stuff, like
our piece on how to boost sales explosively, or
turning 404 pages into useful, even profitable,
accidental destinations. Also in the marketing
field would be how to reach out to media with an
information package about your site and business
as a foundation for future media outreach.
And then for the firmly established enough to
be hiring businesses, we complete our series on
BYOD and how an enterprise can be decimated by
incompatibility in the office environment, local or
remote.
Finally, the moment we all wait for, the pinnacle
of any successful online porn entrepreneur’s career,
is to appear in the pages of Payout Magazine, in a
gallery like the one currently printed for you here, at
an actual authentic adult convention... in this case,
of the excellent and memorable XBIZ Show in Los
Angeles earlier this year.
So come one come all, porn embraces the new-
comer like the old veteran, as does the convention
circuit and Payout Magazine.
Let’s go do business!
(and remember one of the best first steps in any
porn business is to get your business cards done so
that you can hand them to me at one of the shows
and get not just your pic in our pages but a free ad for
your business... just a wink and nod to the newbies and
oldies out there...)
MikeB
michael@howlingdogsenterprise.com