(BERGEN, Norway) June 10, 2015 – If you buy a lot of adult traffic, your biggest challenge is separating the traffic that creates sales from the traffic that just drains your marketing budget. While traffic sellers typically offer basic tools to help you target your traffic buys, sometimes you need a more efficient way to let the good customers in and keep the freeloaders out.
To help its customers run optimal and successful campaigns, PlugRush has now added whitelist and blacklist tools to its popular traffic network and content marketing platform.
“PlugRush traffic comes from a lot of different sources,” says Thomas Skavhellen, chief brand officer of PlugRush. “Now when you see a traffic source that does not convert well, you can blacklist that source so you aren’t wasting your budget. Conversely, when you see a traffic source that works especially well, you can whitelist that source so it always receives favored status.”
“It’s just like running a night club for example, you don’t want to let in the people who won’t buy your drinks,” says Skavhellen. “We are your bouncer and you control the guest list. We make sure your intended guests get in and the undesirables stay outside.”
“In our continuous quest to give our customers the best information possible when analyzing their traffic quality, we recommend 3rd party tools like Voluum, which is more powerful and sophisticated than standard tools like Google Analytics,” says Skavhellen. “The better an advertiser understands his or her traffic, the easier it is to use whitelists and blacklists effectively.”
In addition to adding single domains to whitelists and blacklists, PlugRush customers can also use these lists to control IP addresses or even a full range of IP addresses. This approach is particularly useful for advanced customers looking to target specific mobile carriers.
“Many of our advertisers have their own list of IP addresses for different mobile operators,” says Skavhellen. “Customers can now build a whitelist for specific carriers, for example Vodafone in Spain. This makes it possible for them to build a very specific ad campaign that targets just that one specific carrier.”
To learn more about PlugRush targeting tools, please visit www.plugrush.com and sign up for a free account.
PlugRush was started in 2007 as a simple platform for trading traffic, and today is a full-featured traffic network that utilizes custom widgets to market content and move targeted traffic between publishers and advertisers. With over 50,000 publishers in the network that cover more than 270 territories world wide, PlugRush serves more than 2 billion impressions per day.