Women are Changing the Game in Affiliate Marketing
Chicago – March 8, 2023 – Women are making huge strides in affiliate marketing, leaving their mark in a field mostly made of male professionals! For International women’s Day, CrakRevenue, a leader in performance marketing, interviewed four of its female staff: Vicky and Sarah, who work in affiliate marketing; and Laurence and Alex-Anne, working for its sister brand FansRevenue.
This year the official United Nations theme for International Women’s Day, March 8, 2023 (IWD 2023) is “DigitALL: Innovation and Technology for Gender Equality”. This theme is aligned with the priority theme of the upcoming 67th session of the Commission on the Status of Women (CSW-67), “Innovation and technological change, and education in the digital age to achieve gender equality and empowerment of all women and girls”.
To learn more and meet these 4 women who have learned to follow their instincts in affiliate marketing, read the following excerpts from the article which is now available on the CrakRevenue blog.
Vicky
Can you tell us about your experience in affiliate marketing and how you got started in the industry?
I started working in marketing 5 years ago. It’s only since I joined CrakRevenue two years ago that I’ve been in the field of affiliate marketing. I currently work as a marketing advisor. Before this job, I used to work only with women. Now, I work mostly with men.
I love what I do because I’m fully immersed in digital marketing now. Working with advanced tools and analytics software at CrakRevenue really helped me become more aware of how fast things are changing in the marketing world. It helped me improve my skills and use reporting to create campaigns. Also, now I get to touch on so many cool aspects of affiliate marketing like organizing trade shows, building partnerships with industry leaders, and creating new strategies to expand our network. I also make sure that we’re up to date with the latest trends in affiliate marketing and that we give our affiliates the best opportunities and resources to reach their goals.
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
Honestly, I started in this industry with a lot of confidence in my skills. I knew I was good at what I do, and I think it’s one of my strengths. The only thing I struggled with was voicing my opinions in meetings. When you’re the only woman in that conference room, it’s very tempting to not say a word. But it didn’t take long before I realized that my viewpoints were sometimes very different from everyone else. I bring something new to the table (and sometimes it’s a woman’s perspective), and it’s one of the reasons why I belong where I am.
Laurence
Can you tell us about your experience in influencer (affiliate) marketing and how you got started in the industry?
I’ve been working in marketing for about 8 years in a row. I joined FansRevenue as a marketing advisor almost 6 months ago. Really loving it! Before FansRevenue, I worked in search engine marketing, social media marketing, and content marketing. Now my job is completely focused on influencer marketing.
How do you believe companies can better support and advance women’s careers in affiliate marketing?
I think there should be more inclusivity, mentorship, and training. I would have really benefited from that at the beginning of my career. These types of programs already exist, I know, but personally, I’ve never seen any employer make them available to their female employees. So it would be cool if more employers offered them.
Alex-Anne
Can you tell us about your experience in (influencer) marketing and how you got started in the industry?
I used to work for an influencer before. So, I was on the other side of influencer marketing. My work used to be about producing videos, interacting with that influencer’s agency, and helping create content that would fit a given brand’s message. But it felt like there was something missing. I wanted to work with more than one influencer. I wanted to be on the other side of the machine.
So recently, I joined FansRevenue. Now, I get to exchange with new people and build more bridges with content creators. Not only do I work with lots of influencers, but I can also dip my toes in the adult industry, which is way more challenging than the mainstream teenage audience I’m used to.
How do you see influencer marketing evolving over the next few years?
It will only expand. More people call themselves influencers, and having a platform is more accessible than ever before. It’s also easier for brands to find partners that match whose audience matches their targeted consumers. Plus, new social networks will be developed, and people will adapt to new forms of social media.
Also, I think that the line between adult and mainstream will become thinner, thanks to adult content creators. Today, there’s already less stigma over adult content online and webcam modeling. So I am eager to see what influencer marketing will look like over the next few years.
Sarah
Were you influenced by any female graphic designer or visual artist to become a graphic designer?
Yes! There are two illustrators I really love on IG. The first one, Eloise Marseille, is a cartoonist who creates graphic novels. I love her style and the clever insights in her books. There’s lots of humor in her content. I am also a big fan of Lorraine Sorlet. She’s a French illustrator, and she posts great visuals about relationships and daily life. Her images are very poetic and nostalgic. I love it!
How do you balance the need to assert yourself professionally while also navigating gender dynamics in the workplace?
Not really, honestly. At CrakRevenue, I feel really respected. We’re only two female graphic designers, and I’ve never felt like I was being treated differently. But there’s one thing I’m really careful about, and it’s the originality of my ideas. They might not be aware of it, but sometimes men might say something already been that a woman has already said. And they make it look like it was their idea. If that idea turns out to be a success, they get all the credit for it. So, I always try to protect my ideas, and I don’t hesitate to say “yeah, I already said that.”
How do you believe companies can better support and advance women’s careers in affiliate marketing?
By treating all employees the same way, regardless of gender. Our inputs carry the same weight, but in the corporate world, more value is given to a man’s viewpoint than a woman’s. It would also help to put more women in high-level positions.
Today, for instance, there’s WomenHack that helps businesses recruit more women, and it’s a great start. Lots of women are graphic designers. There are also many female developers and marketing strategists. These opportunities help highlight the many skills that we have, and they make it easier to be considered for more positions.
You can read the full interview via the Crakrevenue blog
Needless to say, there a lot of female talent in affiliate marketing. There’s even more traffic to leverage from female webmasters and app owners out there.
About CrakRevenue:
CrakRevenue is a Canada-based CPA network and global leader in affiliate marketing. Founded in 2010, the network has become a reference in traffic monetization and digital marketing, now counting more than 35,000 affiliates and over 700 products. Since its beginnings, CrakRevenue has paid its affiliates more than $250 million in commissions.
About FansRevenue:
Powered by CrakRevenue, FansRevenue is a fanbase monetization app providing services in influencer affiliate marketing. Since its creation in 2021, the platform has been helping content creators and influencers add new revenue streams to their income through partnerships with brands in various industries.
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Caroline Perron, Media Relations
