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the w ords are used m ultiple tim es over and                                                                                                      3. Do an Audit                                                                                                                                     2. Try to Limit the Number o� Ads and

                              over again in di��erent articles.                                                                                                                                                                                                                                                                               A��iliate Links on Your Site

                                                                                                                                                                                           Another w ay to identi�y i� your site is

                              4. Duplicate Content                                                                                                                               thin on content is by using G oogle’s search                                                                                                                 I� you have too m any ads or a��iliate links

                                                                                                                                                                                 console or M ajestic SEO and doing an audit.                                                                                                       on your site, it can m ake your w ebsite look

                                                                                                                                                                                                                                                                                                                                    spam m y and can hurt its ranking in search
                                       This is w hen one page has the sam e                                                                                                      This w ill tell you how m any pages you have

                                                                                                                                                                                                                                                                                                                                    results. H ow ever, suppose you’re running
                              content as another page on your site or                                                                                                            indexed and how m any o� those pages are

                                                                                                                                                                                                                                                                                                                                    ads  rom a reputable com pany, and they’re

                              elsew here on the w eb. For exam ple, i� you                                                                                                       unique versus duplicate content.

                                                                                                                                                                                                                                                                                                                                    relevant to your content and audience (and

                              have tw o pages describing how great your

                                                                                                                                                                                                                                                                                                                                    not just popping up everyw here). In that case,

                              product is, then chances are you should                                                                                                            4. Carry Out Research on Your Primary                                                                                                              they can actually help boost tra��ic w hile

                              com bine those tw o pages into one and                                                                                                                                                                                                                                                                providing revenue �or the site ow ner. M ake

                              rem ove the duplicate content �rom both                                                                                                                                                                                                                                                               sure there are no pop-ups or interstitials that

                                                                                                                                                                                           I  your site has a lot o  content that’s

                              pages.                                                                                                                                                                                                                                                                                                distract users �rom their experience w hen

                                                                                                                                                                                 about the sam e topic, but it’s not exactly
                                                                                                                                                                                                                                                                                                                                    they arrive at a page on your site!

                                                                                                                                                                                 w hat people are searching �or w hen they
                                       This w ill help im prove your search rankings

                                                                                                                                                                                 use those term s, then you m ay have a thin                                                                                                        3. Always Paraphrase Content, But Never
                              as G oogle w ill see that you have m ore relevant

                                                                                                                                                                                 content problem . Take a look at your top 10-                                                                                                                Copy It Word �or Word
                              in�orm ation in one place rather than having

                                                                                                                                                                                 20 keyw ords in G oogle and see i  they’re all

                              tw o separate places w ith sim ilar in�orm ation

                                                                                                                                                                                 over the place. I� they are, then you have som e                                                                                                             Plagiarism is one o� the �astest w ays �or

                              on them both.

                                                                                                                                                                                 w ork to do.                                                                                                                                       G oogle to penalize your site, especially i�

                                                                                                                                                                                                                                                                                                                                    you’re using som eone else’s w ords w ithout

                              5. Having Lots o� Ads                                                                                                                                                                                                                                                                                 giving them credit or linking back to their

                                                                                                                                                                                 5. Check Your Page Title and Description

                                                                                                                                                                                                                                                                                                                                    w ebsite (w hich is basically stealing �rom

                                       This can be done w ith pop-ups or                                                                                                                                                                                                                                                            them ). I  you’re looking  or inspiration  or w hat

                              interstitials that cover the screen and �orce                                                                                                                                                                                                                                                         kind o� content should go in each section o�

                                                                                                                                                                                           The m ost crucial elem ents o� content are

                              you to click through them be�ore you see any                                                                                                                                                                                                                                                          your blog posts, try searching around Q uora

                                                                                                                                                                                 the title and description, w hich are used by

                              content on the site. You’ll also see these ads i                                                                                                                                                                                                                                                      or Reddit �or questions related to that topic

                                                                                                                                                                                 search engines to determ ine w hat your page

                              you scroll dow n the page. The key here is that                                                                                                                                                                                                                                                       and then interestingly answ ering them .

                                                                                                                                                                                 is about. Search engines don’t use a lot o 

                              the w ebsite’s m ain purpose isn’t to give people

                                                                                                                                                                                 characters in their algorithm s, so i� you have                                                                                                    4. Use Keywords in the Title and URL

                              in�orm ation; it exists solely to display ads.
                                                                                                                                                                                 a long title or description, it could be too long

                                                                                                                                                                                 �or them to consider it good content.                                                                                                                        Som etim es, search engines w ill place m ore

                              Ways in Which You Can Identi�y                                                                                                                                                                                                                                                                        w eight on the w ords in the title and URL than

                              Thin Contents on Your Website                                                                                                                                It could be considered thin content i� your                                                                                              on the body o� an article w hen ranking it in

                                                                                                                                                                                 page title is longer than 60 characters or your                                                                                                    search results.

                                       There are several w ays to tell i� your

                                                                                                                                                                                 M eta description is m ore than 160 characters.

                              w ebsite has thin content:                                                                                                                                                                                                                                                                                      For exam ple, let’s say that I w ant to rank
                                                                                                                                                                                 A good rule o� thum b is to keep your M eta

                                                                                                                                                                                                                                                                                                                                     or “how to  ix thin content” in G oogle. In
                                                                                                                                                                                 descriptions under 160 characters.

                              1. Check Your Site’s, Internal Links                                                                                                                                                                                                                                                                  this case, m y title should be “how to  ix thin

                                                                                                                                                                                                                                                                                                                                    content” instead o  just “ ixing thin content”

                                       C heck the internal links on your site to see                                                                                             Methods on How to Fix Thin                                                                                                                         because G oogle w ill give m ore w eightage to

                              i� they are pointing to pages that add no value.                                                                                                                                                                                                                                                      keyw ords used in titles than those used in the

                              I  they do not provide any value and you don’t                                                                                                               Fixing thin content includes the �ollow ing:                                                                                             body text or M eta tags.

                              have a good reason �or them being there, then

                              rem ove them .                                                                                                                                     1. Focus on Quality over Quantity                                                                                                                  Wrap Up

                                                                                                                                                                                                                                                                                                                                              This article is not to say that you have a

                              2. Check on Your URLs                                                                                                                                        I� you w ant to build a site that actually

                                                                                                                                                                                                                                                                                                                                    thin content site or that anything is w rong w ith

                                                                                                                                                                                 m akes m oney, you need to �ocus on building
                                                                                                                                                                                                                                                                                                                                    it. It is m eant to help you understand: W hat a

                                       O ne o� the best w ays to identi�y thin                                                                                                   quality content that people w ant to read.                                                                                                         thin content site is and how to �ix it. H ope�ully,

                              content is by checking the URL structure o�                                                                                                        The best w ay to do this is by creating unique                                                                                                     this w ill raise aw areness about the problem

                              your w ebsite. I� you notice that all your pages                                                                                                   content that provides value to your visitors.                                                                                                      o� thin content sites and allow you to im prove

                              have a sim ilar �orm at, then it m ay be tim e �or                                                                                                 For instance, w rite at least 1000 or 700 w ords                                                                                                   your digital m arketing strategy and, there�ore,

                              som e new content.                                                                                                                                 �or articles and landing pages, respectively.                                                                                                      your business overall.

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