Page 13 - Payout Magazine Online Volume 8.7

something. This doesn’t mean you have to pertinent information you need to know about
sell t-shirts, calendars, or even any physical your audience.
products.
You can also find out their specialized
“affinities”--are your blog readers technology
offering free and Premium Levels enthusiasts? Do they love to cook? Google’s
of access
Analytic tools can help yo cater to your specific
Many blogs become businesses by means readers, and can even give you an idea of how/
of selling subscriptions for your premium where to expand into other topics.
content. Your “free level” for casual readers
can feature snippets, clips, or the occasional These analytic tools can also help you jump
taste of your highest-quality content--after all, into the ecommerce game: find the products
you need to “hook” them. they’re interested in purchasing, and offer them
low prices on the item by becoming an Amazon
Premium level subscribers must see real affiliate.
value and worth in what you’re offering. Nearly
every website in existence these days has their advertisements
hand out, practically begging for their readers’
hard-earned money. Only the best of these Ads don’t have the best reputation online,
sites see a good conversion rate from their but they’re still one of the best ways for blogs
casual readers. to get money.

Google AdSense is easy to set up. You can
other Products and services blogs easily maintain the size of your ads, as well as
Can offer the kind of content they’ll display.
If you’ve been blogging for awhile, you
should consider compiling a “best of” eBook, While it might be tempting to start out with
or even writing a series of completely quite a few ads to boost your monetization, it’s
original books that are offered exclusively for a better idea to start with a couple and see how
subscribers and readers willing to pay for your they work for you, as well as if your audience
highest-level content. responds to them or hates them (check this on
your Google Analytics “Bounce Rate” section).
You can leverage your blog into other paid
opportunities like webinars, conferences, and important wrap-up Points for your
consultation. Many bloggers have even been blog
able to turn their specific areas of expertise
into a successful “coaching” business wherein Long story short: it is possible to turn your
they offer readers lessons via Skype or email. blog into a business.

You just need to develop the right strategy,
understanding your audience the right staff, the right content, the right
monetization strategy...the list seems to go on
If you want to attract and keep your readers
interested, you need to understand them. While and on, ad infinitum.
this used to take months (even years) of market
research, the up-to-the-minute information However, it’s not impossible! People
you’re seeking is now available for free. create successful new blogs everyday, and if
you follow the tips above and apply yourself
diligently (most likely for at least a year),
Google Analytics are your friend. The most
useful sections for you in this respect are the you’ll start to see returns beyond what you’ve
dreamed of.
following two:
Best of luck--now, go get blogging!
1. Audience--Demographics--Overview.

2. Audience--Interests--Overview

Through these powerful tools, you can
find out the median age, gender, and other

PayOutMagazine 13