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Magazine Volume 14.4

_ ADULT INDUSTRY AND MORE _

3F Models Provide the Freedom and Force in the Federation 3F Models have been providing models with the opportunity to achieve much more than simply a place to broadcast their talents for over 11 years. Their business has risen steadily and they currently operate studios in Kharkiv, Kyiv and Odessa. A spokesman for the company said “We are biggest studio in Ukraine. Before the war we had 20 studios, but we had to close some studios in Kharkiv because there aren’t many people in the city now. We are working hard for the models, and continuing our expansion, especially in Odessa and Kyiv, where we currently operate more than 10 studios”. Force, Freedom and Federation The mantra for 3F Models has always been to help their models attain much more than simply earning an income. In fact, 3F stands for ‘Force, Freedom and Federation’. They pride themselves on providing ways and means for the models to become part of the 3F family and to help them grow as individuals. As well as studio training for cam broadcasting, they also offer assistance with beauty products and procedures via their partners in the beauty business and are able to provide big discounts to models with guidance and instruction. In addition, they have a resident psychologist who provides support and assistance towards attaining positive mental health for the models. The support is able to discuss strategies and provide the right approach when models are dealing with the members on the site and any issues they may face, in the adult industry as a whole. The Ultimate Prize Givers 3F Models are well known for their regular contests for the models and also, the incredible parties they organise. A spokesperson from 3F Models told me “We always make parties for models, and there are regular contests throughout the year. 3F Models do not want to just earn big money from the models, we want to invest money for contests and for the models future. For example, a few years ago, at a “New year’s party” one of models won an apartment in the Kharkiv city, another model won a Maserati car, while another got $5000. Regular gifts for models include iphones, macbooks and ipads. And it’s not a one-off event, it’s a regular occurrence.” Why do you think that 3F Models are attracted to your studios? “We think that we offer the models the very best in terms of training and well-being, right from the very start. We spend time initially making sure they understand the process and what the work entails. They are shown the sites functionalities and given a good understanding of what is involved. We deal mainly with Freemium sites, so it means they need to be comfortable and make good use of their attributes. If for example, a model is good at dancing, we encourage her to focus on this aspect. It’s preferable for us to ensure the model can concentrate as fully as possible on webcam and so we provide content creation opportunities for the models also. We understand the importance of providing content for the models profile and much prefer to offer our expertise in this instance”. Garnering Prestigious Industry Awards As well as many nominations every year at the different events, 3F Models have won some big industry awards over the past 3 years including Best Ukrainian studio on Bcams. Best Ukrainian studio at the AW Awards in 2021, 2022 and 2023. Best Ukrainian model Best VR model The 3F ambassador Sofia, also has an award for ’Best company representative’ and can be found at all the major summits in Europe. Unveiling the Future So, what’s in store for 3F Models in 2024? “We are working hard on social media and have just started our youtube show “whoiscam” about the summits and events. We have just tested that and we would like to up quality and be a more prepared in the 2024. We’ve also been working on our TikTok to improve our engagement. We recognise the importance of staying ahead of the game and strive to continue to develop and expand our brand. Although as every Ukrainian studio knows it is hard for us to plan anything more than 2 weeks in advance at the moment. Every single bit of investment is high risk but we continue to strive and do not stop our hard work in order to achieve what we know is possible for our models. Our goal is to receive a ‘Best European Studio’ award”. Fresh Prize News Any models who think they’ve got what it takes to become a 3F Model should apply right away. You too can become a highflyer with this award-winning company and maybe be the next best Ukrainian model in the industry. Not only that but the latest content has started, where 1 lucky model will win a Pontiac Solstice. Yes, that’s right! Every single model working with 3F Models has a chance to win this incredible prize, so join up right away. The closing date is March 8th 2024. Just imagine, you could be riding around in your very own cabriolet this Spring! https://3fmodels.in.ua GALLERY Inside the Furry World: A Peek into Furry Life THE “Furry” lifestyle is much more complicated than the name implies. You have Furries who are all about the porn and sex aspect of the lifestyle, then there are Furries who genuinely believe they are not human and that they are actually the animals they dress up as. Still it goes deeper. You have Furries who are into the lifestyle the same way a cosplayer is into cosplaying: stock broker by day, furry deer with a red nose by night. Most of the time these alternate fursonas are not interchangeable, as once a furry finds his or hers furself, that is their fursona for life. It is a strange and mystifying world that defies most people’s ideas of logic and reasonable living. So we are going to take a deep dive into

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Magazine Volume 14.4

_ TWITCH AND SEO TIPS _

How To Make Money on Twitch Twitch is a live-streaming website where millions flock to every day to create their content and entertainment together. Live streaming is rapidly becoming the new gold rush of social media. Millions flock to the site every day to watch their favorite gamers, musicians, and content creators do their thing in real-time. The main draw to Twitch is anyone can join and start monetizing their content once they gain an audience. The question many have is how to make money on Twitch as it is relatively new to the monetized live streaming platform game. Twitch has a plethora of ways built right into the site to make money through things like subscriptions, bits, ads, and many more extra revenue features. Of course that is only after becoming a Twitch affiliate. But even before becoming an affiliate, you can earn money in other ways like selling merch and donations which help to start building an audience around your content. If you are anyone who is interested in how to make money from home using the Twitch platform everything you will need to know is below. Donations Twitch offers a lot of third-party app integrations that you can utilize to solicit donations on a one-time basis. A good example of this is Donorbox which is a fairly popular web app for live streamers on Twitch. The main advantage of Doorbox is the added security, meaning that you have to verify all of your information before you start accepting donations, which puts at ease the minds of anyone willing to support you and your content. Another great feature offered by Twitch is the PayPal donation button. This is an easy and very common way to encourage donations directly to your channel. However, there is one drawback, that being that PayPal will take a portion of each donation: 2.9% of each transaction with an additional $0.49 fixed fee taken out as well. You also have the option of accepting cryptocurrency, which is a good alternative to PayPal. Most live streamers use BTC, ETH, Dogecoin, et cetera, and you can link your digital wallet on your channel and bypass third-apps that charge fees, which equals more money in your kitty. Dealing Merch Once you get to a point where you have 50 or 60 loyal viewers to your content at the same time, that is the time when you need to start pushing merch. This gives a chance for your devoted fans to advertise they are a part of your community offline as well as online, and you make the profits from the sales of your merch. Repping your merch brand also gives you great exposure as someone walking down the street may see someone sporting one of your shirts with your brand on it and then maybe they go home and check out your channel. To get started pushing merch you should come up with ideas that you like and look at merch other Twitch users are pushing and which ones are the biggest sellers. There is a Twitch streamer named Lilypichu who is one of the top 3 female streamers on Twitch. She has her clothing line consisting of t-shirts, hoodies, face masks, and hats. All of her merch features her logo and frequently used slogans she uses during her streams. Affiliate merchandise A lot of streamers and gamers on Twitch make money by partnering up with already established brands by adding affiliate links for viewers to make purchases with a discount because they are buying from that streamer. The products can be anything but most typically are headsets, cameras, gaming chairs, clothing, hats, and gaming accessories, among other things. Partnering with a brand is not the same as being a Twitch affiliate, the good thing is you do not have to be a Twitch affiliate to partner with companies and start promoting their products. Several affiliate marketing platforms like Sharesale and Rakuten connect you with brands and build brand partnerships. Collaborate On Twitch you do not have to be a top-tier content creator to establish a brand collaboration. A lot of brands are now looking to micro-influencers to get their products in front of their target audience. This is vital when it comes to getting the attention of younger customers who are already dedicated to the platform. Normally viewers who are loyal to a streamer trust their recommendations and advice on what to buy, and they receive discounts for buying through your channel. You can also promote brands on Twitch. This is different from offering product discounts. You earn money by hosting unboxing streams, giveaways, brand shout-outs, product placement, and announcing the launch of new and upcoming products. If you are lucky enough to have a larger following, you can be offered a brand sponsorship which can bring in the big bucks! It is possible to earn anywhere from $1,000 to $10,000 per hour if you average at least 10,000 viewers. Live appearances are also a great aspect of a sponsorship that can be very profitable. Be cautious though and make sure before embarking on a sponsorship that it is the right fit for your brand and your audience. Twitch Affiliate Joining the Twitch affiliate program is the ultimate way to unlock all the monetization features for your stream. How to become a Twitch affiliate Twitch makes it easy by having a built-in subscription revenue model through its affiliate program. First, your channel must be eligible. Once that happens you will receive an email with an invitation and notification on your dashboard to start monetizing your channel. There will automatically be a subscribe button option added to your channel. Subs are not the same as followers. Anyone can follow for free but subs have to pay which gets them extra content and more access. To qualify for the affiliate program, you must have at least 50 followers and 500 minutes of stream time over 30 days. Subs pay a monthly fee to support your channel and

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Magazine Volume 14.4

_ WEBSITE AND DEVELOPMENT TIPS _

KPIs: Which Are the Most Important for Your Business? Businesses use Key Performance Indicators (KPIs) as essential measures to evaluate their performance and track their goals’ advancement. These metrics offer insightful information about many facets of an organization’s activities, assisting executives in decision-making, prioritizing initiatives, and monitoring their progress over time. But not all KPIs are made equal, so it’s crucial to pick the ones that will work best for your company. In this article, we’ll go into the idea of KPIs, talk about how crucial it is to choose the ones that are most pertinent to your goals and sector, and showcase a few essential KPIs from various business domains. KPIs and Their Significance KPIs are a company’s compass, directing it on the path to success. They are data-driven, measurable metrics that show how well an organization is performing. Businesses can obtain comprehensive insights into a variety of operational factors, including revenue, customer happiness, staff efficiency, and more, by routinely tracking key performance indicators (KPIs). Here is why KPIs are so important: Strategic Alignment: KPIs assist in coordinating a company’s daily operations with its long-term goals. They make certain that departments’ and workers’ efforts are in line with the overarching corporate plan. Measuring Progress: KPIs give you the means to monitor your advancement over time. Enterprises can discern patterns, opportunities for improvement, and areas of outstanding performance by contrasting their present performance with past data and industry benchmarks. Decision-Making Based on Data: Making accurate decisions is essential to a successful business. KPIs provide a factual foundation for decision-making, decreasing reliance on intuition and conjecture. Accountability: KPIs make individuals and groups answerable for their output. Employees are more likely to aim for excellence when they are aware that their work is being evaluated and measured. Selecting Appropriate KPIs Choosing the appropriate KPIs is a strategic choice that has to be carefully thought out. The following considerations should be made while selecting your KPIs: Relevance: KPIs ought to be in line with your company’s priorities and goals. A metric is probably not a pertinent KPI for your company if it has no direct bearing on your objectives. Measurability: KPIs must be measurable and simple to evaluate on a regular basis. A metric might not be the best option if it is ambiguous or necessitates intricate computations. Actionability: KPIs ought to offer information that may be put to use. They ought to specify the areas in need of improvement and provide a clear roadmap for implementing those changes. Timeliness: KPIs should offer data that is current or almost current. Making decisions and responding quickly can be hampered by waiting months for data to become available. After taking these factors into account, you can determine which KPIs are most crucial for your company. We’ll examine important KPIs in a variety of business domains, like marketing and finance, below to help you appreciate their importance. Financial KPIs 1. Revenue Growth Rate: This KPI calculates the revenue growth over a given time frame. It’s essential for evaluating the business’s capacity to generate revenue its and financial standing. 2. Gross Margin: A company’s gross margin indicates how effectively it produces its goods or services. It shows the percentage of revenue that goes toward covering manufacturing expenses and is calculated as (Revenue – Cost of Goods Sold) / Revenue. 3. Margin of Net Profit: This KPI computes the proportion of revenue that is left over as profit after all costs, including taxes, in order to assess the profitability of the company. 4. Cash Flow: For a business to be operational, there must be positive cash flow. Cash flow KPIs evaluate the flow of money into and out of the business, assisting in preventing financial problems. Customer-Related KPIs 1. Customer Satisfaction: This KPI gauges how satisfied your clients are. Usually, a survey or other feedback method is used to find out how satisfied customers are with your goods or services. 2. Rate of Retention of Customers: Retaining current consumers is frequently more economical than gaining new ones. This Key Performance Indicator monitors the proportion of clients who stick with your business over time. 3. Net Promoter Score (NPS): By asking customers if they would suggest your company to others, NPS evaluates customer loyalty. Identification of promoters, passives, and critics offers important insights into consumer attitudes. 4. Customer Acquisition Cost (CAC): CAC calculates the price associated with bringing on a new client. This is an essential KPI to see how well your marketing and sales activities are working. Operational KPIs 1. Inventory Turnover: This gauges how rapidly you sell and replace your inventory for companies handling tangible goods. It is necessary for effective working capital management. 2. Lead Time: Lead time KPIs monitor the amount of time needed to finish a certain task or project. Lead times can be shortened to improve operational effectiveness. 3. Metrics for Quality Control: These KPIs evaluate the quality of goods and services. Defect rates, client complaints, and refunds are a few examples. 4. Employee Productivity: KPIs related to employee productivity assist in assessing the efficacy and efficiency of your staff. A few examples of metrics are output per hour, revenue per employee, and project completion rates. KPIs for marketing 1. Conversion Rate: Conversion rate is the percentage of leads or website visitors who complete a desired activity, such as buying something or subscribing to a newsletter. 2. Click-Through Rate(CTR): CTR evaluates how effective email marketing and online advertising are. The calculation involves dividing the number of clicks by the number of impressions. 3. Cost Per Acquisition Cost (CPA): CPA aids in evaluating the effectiveness of your marketing and advertising budget. It calculates the expense of bringing on a new client. 4. Return on Investment (ROI): ROI calculates a marketing campaign’s profitability. It is computed by dividing the amount of money made from a marketing campaign by the campaign’s operating expenses. KPIs for Human Resources 1. Rate of Employee Turnover: High turnover can be expensive. This KPI monitors the proportion of workers who

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Magazine Volume 14.4

_ AI AND TECHNOLOGY _

Introducing Lightspeed AI and Deepfake.com Steve Lightspeed is the founder and CEO of Lightspeed Media Corp and an AVN Porn Hall of Fame inductee. In 1999, Steve created Lightspeedcash.com, which grew from a part-time hobby into one of the web’s longest running and most successful sologirl paysite networks and affiliate programs. Steve currently runs Lightspeed AI, a technology and services company focused on bringing the amazing capabilities of AI to the adult industry and its content creators’ community. He has spoken at dozens of adult industry conferences and is known for his honest, down-to-earth, and fun approach to the business of porn. Steve just launched the first 100% AI site in the industry with Deepfake.com, which works basically like a creator’s network with 450,000 models ready to send custom sexy and nude pics on demand. The site is free to try and offers a pro version with additional image generation options and advanced usability features. Deepfake.com has an affiliate program paying 20% of lifetime revenue, and a white label version will be available soon. Steve can be reached at Lightspeed-AI.com. Steve, can you tell us a little bit about your background and what led you to start your own business in the adult industry? Sure. I started out as a computer programmer in Seattle, and in the late nineties we saw a guy on TV talking about how he made millions of dollars by putting pictures of naked college girls online. And my wife just looked at me and said, wow, if he could do that, why couldn’t you do that? And I thought, you’re the greatest wife of all time! I can’t believe you thought of this, but she said I could do it. So yeah, let’s try it and see what happens. So, I hired a couple of models and took some pictures. I totally didn’t know what I was doing. I’ve never touched a camera in my life. It was just during that time in the late nineties when anybody could put up a site and make money with it. So, I literally just started half-assed, and lucked out, timing wise. I kind of floundered around for the first couple of years until I met Richard and Tanker. I got where I realized that I can’t really do all this myself. There’s a lot to running a website and marketing and photography and doing it all by myself. So, I hired Tanker and Richard. Things just took off. It was crazy. Tanker knew everybody in the industry. Our affiliate program just blew up overnight. And Richard got the office and all the websites and servers organized and basically un unscrewed all the things that I messed up. So yeah, it was a perfect team. We just started killing it. We hired our first good model in 2000, our first superstar, Tawnee Stone. A lot of people have heard that name She was literally a phenomenon. She was one of the first regular girl next door types that had her own little website. We couldn’t believe how popular her site became. We went full bore, spent upwards of a million dollars on marketing for one girl. And it really paid off. We got to travel around the world and meet everybody and become part of the industry. I think we were one of the first that really tried to do non porn stars or non-swinger sites. Everybody else was doing amateur sites or, or fan sites for existing models. But we were the first ones to go out and hire a waitress and give her a website and say that she’s famous, just to see what happens. It just really worked out. We found out at the time there were a lot of girls who wanted to do this and just didn’t have the resources. Nobody back then knew how to build a website or put a server together. It was a perfect match. Tawnee and I argued a bit about who made who, but I couldn’t have done it without her, and she couldn’t have done it without me. So it was a great partnership. We worked together for seven years and built LightspeedCash into what it became. We opened 35 sites after her. It just became a real thing and the money just kept coming in. And we got big into the marketing and the affiliate side of it. We really liked to treat our affiliates as good as we could. We would spoil them rotten at every opportunity. I remember we had a party here in Phoenix where we were trying to spend. $60,000 on 20 guys in three days. It was kind of like an episode of Brewster’s Millions. We were just like how can we go blow more money right now? Let’s go do stupid stuff! So we did. We did all kinds of stupid stuff. It was a lot of fun. Everybody got their own presidential suite at the Hilton, everybody got massages and jerseys, we played golf, we did go-kart races. We had a paintball war, and we partied their asses off. It was so much fun. Can you share the story of your first big break and how it impacted your career? The Phoenix Forum is where we really got our big break, because the forum was in Phoenix and we are in Phoenix, so CCBill just kind of embraced us and said, all right, you’re doing this show with us. And from that grew our annual Naked Dodgeball Tournament. Dodgeball was actually my little son’s idea. Of course, he didn’t know exactly what we were talking about. But I called him my little consultant. I said, if you had to entertain a bunch of your friends for an afternoon, what would you do? He’s like, “Dodgeball, Dad! It’s awesome!” So we did that and just kind of took it to the next level. It was Ron Cadwell from CCBill and Frank and Joanne who really took great care

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Magazine Volume 14.4

_ CRYPTO _

RocketFuel it’s hardly surprising It’s not often that a company is able to deliver a plethora of information with such a punch! However, when you find out their name is RocketFuel it’s hardly surprising. Payoutmag/ShootX were lucky enough to catch up with Peter Jensen the CEO of RocketFuel at TES Prague in September. We were keen to find out more about his background and hopefully provide some basic understanding of Crypto Payments for our readers. Biography Peter Jensen is RocketFuel’s CEO, a leading Silicon Valley-based crypto/ACH payment solution company. He has over 30 years of experience in technology, having served in senior positions with Oracle and Symantec. As a CEO, he has built up several growth-stage companies from pre-revenue to successful exists where those companies were sold to major corporations including IBM and Cloudflare. Before that, Jensen was most recently CEO of Spanugo, a venture-capital backed provider of security assurance applications The company was sold to IBM in 2020. Prior to that, he was CEO of Presidiohealth, a venture capital backed provider of analytics databases for the Internet of Things (IOT). The company was acquired by CISCO in 2016. He was also the VP of Sales at Pancetera, a data management and protection company, acquired by Quantum in 2011 and of Thinstall, an application virtualization company acquired by VMWare in 2008. As we know, sometimes innovations burst on the scene and the technology moves so fast, those in the know are using acronyms before the rest of us have even had the chance to catch up! So, for the benefit of several readers I asked him to briefly explain the basics behind Crypto Payments? “I’m happy to share the info and I hope this gives you a clearer picture of how this crypto stuff works”! Cryptocurrencies: So, cryptocurrencies are like digital money, but with a twist. They use fancy encryption techniques to make sure no one can mess with them. You might have heard of Bitcoin – it was the first and is still the most famous cryptocurrency out there. But now, there are thousands of others floating around too. Wallets: To deal with cryptocurrencies, you need a digital wallet. It’s like a digital piggy bank. You can send, receive, and store your cryptocurrencies in there. Wallets can be software-based, like apps or online wallets, or hardware-based, like physical devices. They give you unique addresses for each transaction. You can download a wallet like any other app on your phone. Merchants can send and receive payments. They can also move money between countries in crypto, stablecoins or FIAT (local currencies). Security and Anonymity: Cryptocurrencies take security seriously. Your transactions are encrypted and spread out across the network, so no one can mess with them. Plus, you can stay anonymous because you use your wallet address instead of personal information. Just remember, even though it’s pseudonymous, all transactions are recorded in the public blockchain. Imagine someone who doesn’t want to expose his or her credit card to an adult-related charge. Volatility: Because we convert crypto so quickly to FIAT by using stablecoins, we avoid any price volatility. In fact, we are responsible for any price volatility, not the merchant. Fees: Merchants pay crypto payment solution companies like RocketFuel a small percentage contrary to traditional payment methods where merchants often pay high fees, ranging from 3-10% in some industries like adult entertainment, to credit card companies. Additionally, cryptocurrency payments are settled in fiat currencies (e.g., USD, euros, pesos), ensuring that merchants receive their payments the next business day – guaranteed. RocketFuel guarantees the payment no matter what. Your 30 + years’ worth of experience has proved crucial in gaining insight into what the next big thing will be. Do you have a special power which allows you to see the ‘end game’ right from the start? “I don’t have a special power. However, I have successfully sold 5 startups in the past to companies such as IBM and Cloudflare. The future of crypto payments in the adult industry looks promising simply because of all the issues with the banking industry. Both merchants and content creators are tired of having their bank accounts being shut down because banks believe the adult entertainment industry is risky. Technology and innovation have shown us that high risk industries can utilize other outlets to streamlines processes in an easy, faster and secure way. In 2023, there are 500 million people who use cryptocurrencies around the world. I do believe that more and more people will keep using them because merchants will want to increase their profits and content creators will need to simplify things”. Much of your experience comes from Data management led companies, do you believe this allows for a more methodical approach when dealing with technology-based enterprises? “Data is king, and it is important for any company, regardless of the industry. I don’t think our approach is more methodical; instead, I believe it is more organic. We are adapting to current financial trends, embracing new technologies, and empowering merchants and shoppers to have a seamless experience”. RocketFuel offers Crypto Pay-ins for cams and adult merchants, as well as Pay-outs for content creators. How important do you think it is for crypto payment solution companies to engage with the adult industry? “It is essential. An increasing number of merchants in high-risk industries, such as adult entertainment, gambling, and cannabis, are accepting crypto payments. We must continue educating both merchants and creators about the simplicity, security, and profitability of this new technology and its benefits. In addition to pay-ins and payouts, merchants can also make B2B cross-border payments and easily move money between countries”. Was TES Prague your first conference of this type? What did you gain from the event? “During our visits to adult industry events like InterNext in Las Vegas, XBiz in Los Angeles, Miami, and Amsterdam, and TES in Cascais and Prague, we have noticed a growing interest in crypto payments among merchants and creators. We strongly believe that crypto payments will revolutionize

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