Page 18 - Payout Magazine Online Volume 8.1

or the past decade, there has been a shift in the devices
Fpeople use. Users today access most of their information
using mobile devices. Smartphones and, to an extent, tablets
have become major hubs for information, so it is critical for
any website or advertising campaigns to consider the mobile
marketplace.

Computer displays are relatively easy to design for,
since there is a lot of screen real estate for graphics and
popups. However, these past strategies don’t work well
on a smartphone since the screen real estate available for
ads and promotions is greatly reduced. Furthermore, these
can become a burden to users on the mobile platform and
can hinder a marketing campaign, rather than boost its
effectiveness.

Therefore, a successful campaign focuses on
the unique strengths and structure of the mobile
market to be effective and will keep users in mind
when designing both the site and the advertising
campaign. This article will provide a few tips for
doing this in order to create and promote a
website.

what is Mobile Marketing?

Mobile marketing is the term designated
for marketing tactics that focus mainly
on mobile devices. Strategies under
this involve a wide variety of tactics
ranging from traditional methods,
such as email and web ads that were
popular for desktops and laptops, to
newer tactics designed exclusively
for the mobility of smartphones, such
as location based advertisements and
bluetooth enabled hardware.
Tips for Mobile marketing offers

with
opportunities
possible
laptops and not desktops since
Mobile smartphones are designed to go with
the user, and contain cameras and
sensors to detect locations and record
labels and barcodes. With advances in
Marketing computer technology and consumer
to
trends,
excitement
follow
campaigns are practically only limited
by a designer’s imagination.
Success also illustrates to visitors that
A mobile marketing strategy

a company is modern and
trendy enough to utilize new
technologies, which is generally

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