Page 20 - Payout Magazine Online Volume 8.1

enough for a user to become curious enough
20 PAYOUTMAGAZINE
site or designed an app, bluetooth devices can
to visit a website. This can give a website an be setup within the store to broadcast a signal
advantage over competition which has no to the smartphone and issue a location based
knowledge of the mobile market. When users notification that allows the user to quickly tap
visit the site, they will naturally be expecting on it to go to the site. This is beneficial for
one that has been optimized for mobile viewing. advertising discounts and promotional offers
through the site when the customer enters, and
Mobile website could encourage them to visit the site later.
„ Qr Codes
Having a website optimized for mobile
devices is another critical aspect in the whole
QR codes are also a common advertising
strategy. A company that invests heavily in a
tactic. These are a modern variant of bar codes,
mobile marketing campaign can succeed in
typically shaped like a square. They can be
getting users to visit the site, but a website
generated online and linked to any website URL
not optimized for mobile will ensure the user
a creator desires. Most smartphone cameras
doesn’t return.
can detect a QR code that is placed on a poster
or flyer that is hanging on a wall, and many
A site should be pleasing to view on a mobile
people know how to access the QR code when
device, designed to contain all information in
they see it, making this a fairly simple tactic for
a quick, easy to view manner, with all menus
getting users to quickly view a website without
being easily acceptable, but not distracting. All
significantly changing a traditional campaign.
content should be setup in a way that it loads
quickly. Users having to wait for a site to load
„ Other Technolgies
will be impatient enough to find another site.
More unique aspects of the mobile strategy
utilize the new technology of augmented
Different ideas
reality to boost the usefulness of their sites and
„ Email and SMS applications. Sometimes, a special QR code is
placed in a magazine that provides a new user
The most basic way of promoting a website
experience for readers when using the app
is to send promotional emails to users on
version of the site. Online retailers have also
a mailing list. Most users will be near their
used new technologies, such as the TrueDepth
mobile device and will be able to quickly view
sensor of the iPhone X and AR software, to
the content of the email wherever they may be.
aid users in measuring their face for glasses
These emails should be frequent enough to
or simulate what a particular piece of furniture
encourage interest in the content, but not so
would look like in the user’s house.
frequent that a user finds them annoying and
asks to stop receiving them. Similar to email,
This promotes the website by providing a
phones allow for SMS messages to be sent to a
utility that the competition may not have and
device, with the similar benefits and warnings
adds value to the site. This also promotes an
that come with email.
online retailers products since users can more
confidently know it is what they are looking for
„ Social Media
compared to another company that lacks this
Social media sites are also frequently visited feature.
by users, and is a good place for putting
advertisements. Apps like Snapchat, Facebook
in Short
and Instagram offer a massive platform for
placing videos and images that users can
Using the unique qualities of the mobile
click on to go to other websites, and will
market can aid in boosting viewership of
increase the likelihood of users seeing these
a website and can be a powerful tool for
advertisements.
advertising products. A campaign will require
some design, a focus on users’ habits, and
„ Bluetooth Hardware
creativity to be successful, but there are
For retail locations that also offer an online numerous possibilities available.
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