Page 10 - Payout Magazine Online Volume 9.1
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Tiered Pricing for Your Website                   important thing here is that you explicitly set
                                                                     your offerings and communicate them to your
                       Tiered pricing models have several benefits   potential subscribers. Doing so allows them
                   for your adult site. You give the viewers more    to have expectations that you should meet,
                   options while you have the chance to convert      although it is a common practice in the adult
                   other leads to purchases. Think about it this     industry to use a bit of exaggeration for their
                   way: if you offer a potential subscriber a per    products. Regardless, you should let people
                   video or per minute charge, they will merely      know the perks of the level bump, which is
                   gauge the value of your site based on the         also useful in persuading customers who are
                   available products you have against your          often budget-minded to go from the basic
                   competition.                                      level to the premium one. 

                       With tiered pricing, you have various levels      In figuring out member segmentation,
                   of service for the members of your site. The      you may want to examine their requests.
                   pricing models are based on the budget and        For example, if you repeatedly turn down a
                   preferences of these people. At the same          particular request, it may be time to satisfy
                   time, observers who are shopping around           these demands. It will not only result in more
                   will choose the price that works best for their   profitability but also keep the members
                   present circumstances or perhaps their mood.      subscribing each month. 

                       Ideally, tiered pricing is made up of three   How Viewers Perceive Your Fees is
                   levels: basic, standard, and premium. Since it    as Essential as the Price Itself 
                   is rare to find quality videos for free, viewers
                   will be enticed to subscribe and pay the              Raising the bar is fun for your adult
                   membership fee. However, if you cannot            website, no matter what it means for you.
                   provide your customers with various service       Whether it is for improving quality or marking
                   levels, a tiered pricing model that is also       up your prices, you can surely benefit from
                   popular with porn sites is through packaging      it. Strategies for determining the price point
                   videos together to give members increased         for your premium site often include package
                   value.                                            deals. You add value to the experience of
                                                                     the members, and at the same time, you also
                       For instance, you can offer a package of      increase your bottom line. 
                   adult videos per day for one month, and the
                   whole package costs $30. Meanwhile, you               It is also vital to determine different price
                   can charge $50 for twice the number of            barriers based on how customers change
                   videos you present in the first package. The      their attitude toward buying. From there, you
                   larger the commitment the avid viewer makes,      can set a price to get the kind of action you
                   the more significant the value becomes which      want from the member. The standard price
                   they receive from the deal.                       point is often called the bargain point where
                                                                     videos or bundles that are priced lower than
                       This type of tiered pricing model works       the bargain will sell more. Customers see
                   because the minds of the potential subscribers    these items as remarkably good in value.
                   shift from thinking, “Should I subscribe?” to     Frequently, these price points end in zero and
                   “Which membership level should I buy?” Apart      usually in the 10s or 100s. 
                   from that, since there are three price points,
                   viewers are more likely to go for either the          Whether you are in the adult video sector
                   standard or premium fees. With this approach,     or another industry, price points always matter.
                   you motivate people to opt for a higher level of  They are mostly psychological in nature with
                   service instead of choosing the basic option.     many ending in zeros. Using rounded numbers
                                                                     like 20 or 300 often seem like a mental barrier
                   Segmenting Your Customers                         compared to 19 and 245. Also, if other sites
                                                                     are charging $20, $30, $100 and the like,
                       When you divide the members, one              your fees will look much cheaper if you offer
                   method to consider is to create different         something less than $20.
                   tiers of service as mentioned above. An

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