Page 52 - Payout Magazine Online Volume 9.3
P. 52
Building Links That Sell For You The DO’s: Best Practices of Link between your content and what it links to.
Building Always place your links on the most relevant
Whether your website is a stand-alone content, making sure that the anchor text
business or an adjunct to a brick and Engaging Your Audience With Relevant closely describes the content that it links
mortar store, you are probably searching for Content to or from. Visitors are more likely to return
ways to increase your bottom line. Placing to your site if there is a close connection
links on your blog or website is an excellent Your goal in developing a linking strategy between the page they linked to and the
way to grow a business and to expand your is to get visitors to remain on your page long original content.
customer base. enough to buy your product or service. Your
content should be current, unique and well- Using Link Exchange to Engage
Effective linking entails creating a good matched to your intended audience. It should Customers
match between your website content and be meaningful, of high quality and written in
the target audience in a way that results in such a way that it encourages visitors to A well-developed link profile is a great
a high rate of conversions. The following remain on your website. way to attract visitors to your website so it
guidelines should help you to maximize your is crucial that you exchange links only with
site’s link profile and increase your chances Placing Your Links businesses that serve a similar customer
of generating solid leads. base and whose purpose is well-aligned with
Visitors are more likely to remain on your yours. Doing so increases the likelihood that
site if they can readily see the connection
52 PayOutMagazine
