Page 53 - Payout Magazine Online Volume 9.3
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visitors to your website are actually looking they should can make your site seem less site’s content, it is very important to pay
for the product or service you are offering, than reputable and will almost always attention to site navigation and layout. A site
which maximizes the possibility of making a result in lost sales. that is difficult to navigate will render your
sale. links ineffective.
For The Search Engines: Adding Meta-
Using Internal Links to Boost Rankings tags and Descriptions Creating Website Content That Is Not
Search Engine Friendly
You can increase your search engine Meta-tags and link descriptions are
rankings by skillfully linking to content on extremely useful for your overall link building Some content that looks nice on a website
your own website. This strategy works well strategy. When you write a link description, might not be well-liked by search engines.
if your website has several pages. In this remember that only the first line or two will While you can certainly link to images,
case, internal links will encourage visitors appear in the search results. Put your most frames and sound recordings, this type of
to explore your site rather than clicking on a important content at the beginning of your content often takes longer to load and might
link to an external location. You can maximize description to ensure higher rankings and discourage visitors from remaining on your
your search engine rankings by making wise more visitors. site. Search engines do not crawl frames or
use of keywords and meta-tags to promote images and sites that rely on these elements
your site’s visibility in search engine results. You can use back link checkers to are less optimized than sites that primarily
optimize traffic to your website. These tools rely on text.
Over-use of internal links can make your can reveal information about inbound links
site seem like spam and can detract from the to your site, such as the number and type of Linking to the Wrong Sites
overall quality of its content. Search engines back links, referring domains and usage. You
use algorithms that look for keyword stuffing can use this data to create a link profile that Carefully evaluate the relevance and
and spamming and will demote a site that will sell your product or service. quality of a site’s content before you
evidences these behaviors. Always use establish a link. Do not link to sites that
internal links naturally and only if they boost The DON’Ts: How to Hurt Your are inconsistent with your link profile if a
your content and maximize the benefits of Bottom Line customer can reach those sites within three
connecting to external sources. clicks.
Forgetting That Content Always Rules
For Your Visitors: Making Your Website It is possible to purchase links but this
User-Friendly Perhaps the worst thing you can do to your can get your site permanently blacklisted
website is having content that is repetitive, by search engines. If discovered, your site
Visitors who have difficulty navigating a irrelevant or poorly constructed. Low quality will be removed from search listings, making
website do not usually stay there for the long content will not provide the anchor text that it impossible for customers to find you. It
haul. Potential customers can easily be lost is needed to create effective links. Content is always best to build rankings naturally
if links are missing, broken or irrelevant. The that is common-place or irrelevant will cause by connecting to reputable sources that
following guidelines will help you with the visitors to leave your website and can result serve a similar customer base and that offer
process of link maintenance. in significant losses over time. complimentary services.
� Regularly check for broken links and Mismatching Content and Audience Just a Few Final Words
remove any links that are no longer
viable. Links that are poorly constructed, Another common mistake is to mismatch Effective ink building may be more an
that are placed on wrong or irrelevant your content and your audience. Every art than a science and concrete results
anchor text, or that link to content that is webmaster likes to write interesting content sometimes elude even the most skillful web
outdated will hurt your rankings and will but it is more important to create content designers. Content that is relevant, engaging
negatively impact market reach. that is interesting to your audience. Holding and easy to navigate will promote visitor
the attention of visitors increases the interest, can increase conversion rates and
� Evaluate the placement of links and chances of long-term conversion. can help to create a loyal customer base.
anchor text to determine if they are Linking to reputable sources and keeping
formatted correctly and easily accessible Making Your Website Difficult to your links updated takes time and effort
to visitors. Navigate but is an integral part of maintaining a solid
linking strategy that will promote long-term
� Keep links updated and make sure that Most visitors will not continue to struggle dividends.
the content you link to is still available with a website that loads too slowly, is
online. Links that do not end up where difficult to read or lacks intuitive design.
Because your links will be embedded in your
PayOutMagazine 53
