Page 14 - Payout Magazine Online Volume 9.4
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If you’ve used black hat backlinking visited areas of a website. It’s the first link
methods in the past, or employ a PBN to boost visitors will click to when wanting to find out
your rankings, now might be a good time to more information about whether a company is
revise your strategy. trustworthy and reliable.
Part of your E-A-T score is calculated from The “About Us” page can be an
your backlink quality. Low authority sites or excellent place to show off your company’s
ones that aren’t relevant to your niche will achievements, and all the publications where
work against you. it’s been featured. All of this information goes
a long way to establishing credibility and trust
Google is always on the hunt for PBN’s, in the eyes of your leads.
so it’s only a matter of time before they find
the footprint to the one you are using and can A dedicated page to showcase customer
delete all instances of it from the index in an reviews and testimonials will also help to
instant. Overnight, your rankings can drop like improve your E-A-T score.
a rock to the bottom of the dark blue sea of
organic search results.
Link diversity is also an essential factor 7. Make Sure Your Site is Mobile Responsive
to consider. Ensure your anchor is varied and Fast
and that you have links coming in from many
different sites. If you have any low-quality links Google is well aware that more of its
pointing to your website you can make use of customers (which is almost everybody
Google’s disavow tool to have them removed. conducting a web search) are using
smartphones and portable devices to do
4. Improve Your Site Security research. In its quest to create positive user
experiences they have implemented a mobile-
Google has increasingly emphasized site first policy to ensure that mobile responsive
security to the point that it is now almost sites are favored in the search results.
mandatory that you have an SSL certificate
installed. If you haven’t yet implemented SSL Most web development environments
and have noticed a drop in rankings, your site’s have implemented features which make it
lack of security could be a contributing factor. relatively easy to ensure your site looks good
on whatever device your visitor happens to be
The last thing you want is for your visitor to using.
see a bright red warning screen from Google
advising the visitor that they are entering a Internet users are an impatient bunch, so
risky area. It’s not good for business, and fast loading sites are also the order of the
unless your customer knows you, it’s highly day. Use three seconds as your guide for
unlikely they will disregard the warning. streamlining your pages. If your page takes
longer than 3 seconds to load, many visitors
5. Get More Active on Social Media will hit the back button and try another site
from the search results page.
Even though social media may not be
responsible for floods of traffic to your web Conclusion
address, your activity on social media is still
an indicator of your site’s quality and value. There’s no way to predict what the next
Make sure you maintain an active presence on Google update will do to your search page
social media and regularly connect with your rankings. However, by maintaining a focus on
audience to help build and maintain your site’s quality content and positive user experiences
reputation for quality. it may be possible to mitigate the influence
Google updates can have on your business.
6. Focus on Building Your Brand
Many organizations pay cursory attention
to the “About Us” page and dismiss it as a
necessary but unimportant section of the
site. However, this page is one of the most
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