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The Rub PR’s Erika Icon Gets Interviewed by Cosmo

Erika Icon of The Rub PR in Cosmopolitan(Los Angeles, CA) In March, Cosmopolitan Magazine contacted Owner and Publicist of The Rub PR, Erika Icon, about interviewing her for their weekly series “Sex Work” that profiles women who have careers in sex-related industries from porn stars to sex researchers and everyone in between. Writer Cheryl Wischhover had never interviewed a female publicist in the adult arena, and was glad to have found a woman like Icon in an industry that’s still a man’s world.

Yesterday, the interview went live. Entitled “What It’s Really Like to Be a PR for Porn Stars”, the in-depth article covers topics including Icon’s career before adult, how a publicist is different from an agent, why she rarely watches porn now that she’s in the biz, and what it’s like to date while working in the industry.

“I rarely do interviews, because it’s all about the clients, and this is the type of mainstream coverage we’re consistently getting for our clients,” says Erika Icon. “But, of course, I couldn’t say no to Cosmo. I’m really happy with how the piece turned out. People get to know the real me, but moreover, I hope that this article will earn women who work in this industry more respect in the real world.”

Read the article in its entirety.

All requests for media requests for The Rub PR clients should be directed to Erika Icon of The Rub PR.


Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the Adult Industry. Prior to working in Adult, she worked for six years as an Art Director and Copywriter for well-respected advertising agencies in the Los Angeles area. Now, she has over 10 years of experience in the adult industry under her belt working in many facets of the industry including retail buyer, writer, sex advice columnist, toy reviewer, blogger, and publicist.

Icon has forged many relationships with performers, studio owners, sales personnel, distributors and magazines that have helped her promote her clients and their brands effectively and bring them into the mainstream market, including getting her client Kimber James cast on E! Entertainment’s “Botched” in 2014, and she also appeared with her on the show.

In 2008, Icon started her own firm, The Rub PR, the full-service adult PR agency that works with the top studios and performers. Since then, she has worked with new and established talent, along with some of the best adult studios and companies in the industry. Icon has bi-monthly blogs for the fans and the industry on https://www.xcritic.com/ and https://rockconfidential.com.

In 2011, she was XBIZ’s WIA (Woman in Adult) for the month of November. Over the past six years, she’s garnered three nominations from the Fame Registry for Publicist of the Year, a 2014 XBIZ Awards nomination for Marketing Campaign of the Year for her work on Sparks Entertainment’s “The Vampire Mistress” and two 2015 AVN Awards nominations for Outstanding Marketing Campaign for her work with Teddy Love Bear and Pink Diamond69. In 2015, Cosmo interviewed her in an article entitled “What It’s Really Like to Be a PR for Porn Stars”. For more about The Rub PR, visit https://therubpr.com/ and follow The Rub PR on Twitter at @therubpr and Instagram at instagram.com/therubpr.


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