Page 46 - Payout Magazine Online Volume 8.1
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hat is a URL Shortener? How exactly can I use it to increase my
       wproductivity and appeal to my superiors at work? These are
       frequent questions asked by those who, admittedly, may not have the
       most knowledge about the internet. Fortunately, whether you are brand
                                                                  For now, just understand that it adds, potentially unnecessarily, to the
       new to the internet or a programming ace, this guide will comprehensively
                                                                  length of a URL>
       explain exactly what a URL Shortener is, and when the most apt times
       are to use them. Don’t get caught not knowing your short URL etiquette!
                                                                    A host name is the name of the site or domain that a webpage uses.
                                                                  These generally look like “www.CompanyName.com”. Common endings
       The Basics
                                                                  to these include .gov, .org, .edu, or .net. Normally, the CompanyName
        To start with the basics, what is a URL? URL is actually an acronym for   in the address will be something that accurately describes the type of
       something called a  Uniform  Resource  Locator. They are broken down   site  that  is  being  reached.  For  example,  you  wouldn’t  expect  “www.
       into three basic parts: A protocol, a host name, and a file index.
                                                                  oranges.com” to bring you to a webpage about apples! But beware, this
                                                                  is not always the case. Sometimes, addresses can be misleading and are
        A  protocol,  like  for  example  http,  is  instructions  telling  a  computer
       how to communicate with the internet and with what method it should   something that should be looked out for and best avoided if possible.
       extract the information about the webpage that is being accessed. The
       scope of what this process entails is beyond the scope of this article.   Finally, a file index can follow the host name in an URL. While it is not
                                                                  always required, it generally occurs whenever a particular page is being
                                                                  accessed within a certain companies webpage domain. For example,
                                                                  “www.oranges.com/antioxidants” may bring you to a page about
                                                                  antioxidants in orange juice within the whole domain of oranges.com




















       URL Shorteners:





       Another Tool





       for a Web Savvy





       Worker









       46 PAYOUTMAGAZINE                                                                Sponsored by
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