Page 47 - Payout Magazine Online Volume 8.1
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what goes wrong with url’s?             pleasing. Some examples are listed below:


         While  the  whole  system  seems  like  it  would   „   Emails: Mass emails are more and more
        work perfect, the internet is a world wide web   commonplace in both academic and
        and can have its own share of inconsistencies   professional settings. If there is a link that
        and exceptions to everything. For example,   needs to be sent out to a large amount
        sometimes  going  to  a  certain  webpage  will
                                                   of people, you don’t want that link to
        prompt  you  to  go  to  another  one  that  will
                                                   be as long as the email is itself! A short,
        just prompt you further to go down the
                                                   apt  URL  is  much  cleaner  and  much  more
        rabbit hole. Eventually, your URL can look like
                                                   professional looking.
        something like this: www.CompanyName.com/
                                                 „   PowerPoint Presentations: Presentations in
        GetStarted/HowToApply/Who-Qualifies/Age-
                                                   the work place need to also be clean and
        Requirements.html. This URL is massive, and it
                                                   professional looking. A slide should only
        can likely be achieved after only a few moments
                                                   have so many words on it, and you certainly
        of intrigued clicking.
                                                   don’t want all of those words to be taken
         Another  likely  scenario  is  that  within  a   up in a disruptive hyperlink to a webpage.
        certain web domain there will be different   It looks much better if URLs are short so
        directories. For your understanding now, these   that they are less obstructive and do not
        are nothing more  than different  folders in  a   obscure the point of your presentation!
        filing cabinet that contain different files within
                                                 „   Social Media: Some social media outlets do
        them. However, for the sake of a computer to
                                                   not allow more than a certain number of
        understand where exactly to look, every single
                                                   characters  in  their  posts.  URL  Shorteners
        folder needs to have a different name and, you
                                                   are the perfect way to take that large URL
        guessed it, a different URL. For example, www.
                                                   and cut it down to a size that can fit in your
        CompanyName.com/directory1/GetStarted
                                                   favorite  post.  This  has  the  added  benefit
        is  a completely different place  than www.
                                                   of not letting people accidentally skip over
        ComapnyName.com/directory2/GetStarted. It
                                                   what you are trying to say because you
        is understandable why this may get confusing,
                                                   have a long and intimidating webpage URL!
        and lengthy, rather quickly.
                                                 „   Privacy: Because URL Shorteners replace
        what is a url Shortener?                   the URL for the page you are visiting with
                                                   a shorter one, it is also less descriptive of
         A URL Shortener is a tool that can take a long   the site that people are getting directed to.
        URL  and  shorten  it  to  a  much  shorter  one.   If  you  need  to  send  someone  a  URL,  but
        Generally  easy  to  find  by  doing  a  basic  web   you don’t want other people to tell what it
        search for them, these types of sites normally   is just by the URL that is being sent, a URL
        prompt you to type in an existing long URL.   Shortener is a clever way to get around
        After  clicking  on  a  confirmation  button,  they
                                                   that (just don’t forget, clicking on it still
        will return a much shorter URL that will direct
                                                   takes you to that page!).
        your  computer  to  the  exact  same  webpage!
        Using a URL Shortener, webpages like www.  what NoT to do
        CompanyName.com/r/GetStarted/How-To-
        Apply/Age/Requirements/download.html     Some  things  you  should  not  do  with  short
        will have URLs that can be as short as www.  URLs include forgetting exactly what page the
        shortexampleurl.com/39Af3jv.            URL will take you to. Also, sometimes a longer,
                                                more descriptive URL is better so that it allows
        when would These be useful?             people to preview the site they are going to.
                                                Many viruses come from short URLs because
         URL Shorteners may be used whenever a long   they  hide  the  contents  of  the  webpage  they
        URL would not be appropriate or aesthetically   direct to.


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