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EO stands for search engine optimization. It’s the
Sprocess of trying to attain higher rankings for your
BLACK HAT keywords or search phrases in the Google results because
vs vs
higher rankings mean more traffic. The necessity of SEO is
not in question, but the way you should go about it is often
WHITE HAT debatable.

SEO can go one of two routes. The first is white hat SEO
SEO black hat SEO which attempts to game the system for faster
which uses techniques that Google approves of. The other is

results from less work.

Knowing the differences between
the two helps you
understand which
one is better for
your website.

White Hat SEO

White hat SEO is an approved collection of
search engine optimization techniques intended to boost
the position of a website in search engine results pages.
This is also commonly known as organic search results.
Sponsored links and paid ads feature prominently on search
results pages, which means that any organic results visible
have limited space and attention. Given that, getting top
placement is considered to be highly desirable.

Most search engine users will never go to the
second page of SERPs. In fact, most organic traffic
only looks at the links on the top half of the first
page, and most of the actual click-through
traffic goes to the first three links.

Specific white-hat SEO techniques
you might use include:

� Making sure that crucial keywords are included in your
URL and title

� Balancing including enough relevant text or keywords per
page without stuffing keywords
� Incorporating buttons and links that draw readers deeper
into your website

� Posting links to your social media accounts and engaging
users there

� Putting video content up

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