Page 12 - volume-13-1

IMPROVING YOUR SEO RANKING:

Top Technical SEO Issues Every

Webmaster Should Master

Engine Optimization can be a their web browsing sessions. Not only will you help protect yourself
SEARCH challenging task for any website. against identity theft, but you will also help search engines index your
It involves constantly monitoring your website’s performance site faster.
and keeping track of changes in search engine algorithms
and user trends. With so much going on in the SEO world, HTTPS is not a requirement for Google, but it’s an important step in
things can quickly get complicated. the right direction when ranking better in search results. Search engines
can’t index encrypted data, so they need you to use HTTPS on all pages
You need to monitor your website regularly to of your website.
ensure that it’s up-to-date with the latest standards and
recommendations regarding Search Engine Optimization. They improve your site’s ranking by showing the search engine bots
Technical issues are common, and they can have a major that your site is secure. Google uses HTTPS as a signal that your site is
impact on your search engine ranking. Even something as trustworthy and authentic.
simple as duplicate meta tags could have a negative impact
on your website’s search engine ranking.
Backlinks
There are many technical details that you should know
about if you want to optimize your website for search Backlinks are the most important part of SEO, and it’s easy to forget
engines. Here are some of the most important issues that them. Google has an algorithm for determining what content is relevant
every webmaster should keep in mind when optimizing and valuable to people. Backlinks are one of the factors that can
their site for search engines: determine a website’s search engine rankings.

Backlinks are links from other websites pointing to your website.
No HTTPS Security
These links help Google determine whether or not your site is relevant
HTTPS is a method of encrypting data to its users. Backlinks from trusted sites can help improve your search
to prevent it from being accessed by engine rankings, but they don’t guarantee a better position in the search
unauthorized parties. All web users results pages.
need to be using HTTPS for
When you use backlinks, you should aim for quality ones that will
be useful to your target audience, not just any old link with any old
anchor text pointing to your website. Quality backlinking is essential for
improving your search engine rankings.

Valid Markup

The validity of your markup is very important for improving your
search engine rankings. The markup validator can help you check the
validity of your website’s HTML code. To rank well in Google, you need
to have a valid markup. Your website should be structured in a way that’s
easy for search engines to read and understand.

Valid markup also helps Google understand what your site is about
and what it has to offer its users. If your code isn’t valid, it will affect
Google’s results for relevant searches. The results may not be as
relevant, or they may not show at all because Google won’t understand
your site’s content.

12 PAYOUTMAGAZINE